Over 80% of online travel bookings are abandoned if the process feels too long or confusing. At the same time, many hotels still rely heavily on online travel agencies (OTAs) and other distribution channels, losing 15–25% of every booking to commissions.

What makes a guest return to a hotel again and again? Well, it’s not just about the bed or the breakfast.

“We’re not an IT department. We’re in the business of guest experiences.” That’s how many small and boutique hotel owners put it. They know outdated or clunky property management systems are holding them back in their hotel operations.

The situation in the hospitality market is the following: сustomer expectations rise, technological advancements appear, and businesses must adapt to new trends. A Salesforce study found that 73% of customers today expect hospitality brands to predict and understand their needs.

What if your hotel's greatest competitive advantage lies in how well you embrace digital transformation?

You've seen it happen: A line forms at the front desk after a delayed flight. Guests are tired. The receptionist is juggling ID checks, payments, and keycards. A VIP guest gets overlooked. A booking mistake causes a room change.

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