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Loving Work

Loving Work

A video-first hiring ecosystem that connects candidates and employers through video-based applications, job posts, and AI-supported hiring workflows.

Location

uk.svg United Kingdom

Industry
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About the Project

Loving Work is a video-first hiring ecosystem where candidates can show who they are beyond a text resume, and employers can make faster decisions using richer, more human signals. Video sits at the center of the experience and makes hiring feel clearer, warmer, and more real on both sides. Employers can present their culture through branded talent stories created from employee interviews through X10 Studio, then publish video-led roles and streamline early screening with AI support. Candidates discover jobs, create video CVs, answer role-specific questions, and practice interviews with structured guidance, so applications are easier to evaluate and more meaningful right away.

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What’s Inside Loving Work Ecosystem

The Loving Work ecosystem consists of three connected products:

X10 Studio

  • AI-assisted creation of branded talent stories from raw employee interview footage
  • Chat-based editing and iteration

Employer Platform

  • Job posting
  • Video job ads
  • Pipeline management
  • AI CV screening
  • AI video interviews
  • Virtual hiring assistant

Talent App

  • Job discovery
  • Video CV creation
  • Video applications
  • Training
  • AI feedback

Key App Features Across the Loving Work Ecosystem 

X10 Studio

Employer Platform

Talent App

Raw-to-polished videos

Upload footage, generate finished branded outputs

Timed transcription + hooks

Millisecond transcript, multiple story angles

B-roll + composition

Optional B-roll analysis, Remotion composition and rendering

Chat-based iteration

Refine pacing, emphasis, and B-roll choices

Brand inheritance

Logos, colors, styling applied automatically

Ecosystem-ready

Outputs usable across profiles, pages, and postings

Video job posts

Publish roles with video ads, control status/order, share short URLs

Pipeline management

Configurable stages, filtering, bulk updates, batch messaging

AI support for hiring

Job description generator, fit scoring with explanations, optional thresholds

AI interviews + review

Adaptive interview flow, recordings and transcripts for teams

Employer branding

Customizable company pages, media library for assets/templates

Team collaboration

Roles and moderation workflows

Low-friction entry

Browse without signup, apply with email, upgrade later without losing progress

Guided video CV creation

Structured prompts, recording tips, sample videos

Flexible video options

Record in-browser, upload, reuse saved videos

Video library as assets

Organized by status, reusable across applications

Discovery + tracking

Job boards, company pages, search; track drafts/submitted/withdrawn

Training + referrals

Practice library with AI feedback, referral links/codes

Key Challenges of the Loving Work Project and Solutions Provided
Key Challenges of the Loving Work Project 
and Solutions Provided

Talent app

Challenge
Challenge

A video-first candidate experience introduced complexity that traditional job boards do not face.  The platform needed stable recording, compression, playback, and uploads across browsers and devices, while still feeling approachable for candidates recording themselves for the first time.  Job, application, and profile data also had to stay consistently up to date without creating unnecessary load, especially in flows where users wait for AI analysis results or status changes.

Solution
Solution

TechMagic focused on reliability, performance, and user confidence. We designed recording and upload flows with clear progress feedback, thumbnail and orientation handling, and browser-specific behavior that prevents silent failures. Video handling was engineered to remain stable across environments, with explicit user guidance when limitations exist. To keep data fresh without overloading the app, we implemented a data strategy that relies on background updates and conditional polling only when required, such as during AI analysis.  We used Next.js hybrid rendering so first-load and public pages prioritize speed, while interactive video and form components rely on client-side behavior. Forms validate at natural interaction points and save intelligently, reducing friction for users and unnecessary requests for the system. URL-based state preserves search, filters, and pagination so navigation feels predictable and shareable.

Employer platform

Challenge
Challenge

Employers needed a workflow that makes job publishing and early screening faster and more consistent. Traditional hiring creates bottlenecks around writing job descriptions, reviewing large volumes of applications, coordinating early interviews, and communicating employer brand in an authentic way.  The platform also had to support collaboration, structured hiring stages, flexible candidate views, and automation that stays understandable and under human control.

Solution
Solution

TechMagic designed employer workflows that combine video-led hiring with AI support, while keeping decision-making firmly in human hands. The platform enables video job ads and company pages that communicate culture more clearly than text-only listings. Structured hiring stages, flexible views, filtering, and bulk actions help teams manage volume efficiently. AI features were implemented as decision support rather than black-box automation. Job descriptions can be generated through a guided Q&A flow that reflects company values. Screening produces fit scores with clear explanations, and threshold-based automation can shortlist or reject candidates while preserving a review path for edge cases. The AI interviewer enables conversational video interviews that adapt through follow-up questions and produce recordings and transcripts for team review.

X10 Studio

Challenge
Challenge

The core challenge was to automate polished video production from raw footage without losing timing precision or user clarity. There was a need to simplify how employers create branded videos that showcase culture and values for company pages and job posts, as a step that strengthens the Employer Platform before publishing. It was decided to create X10 Studio, a platform designed to reliably turn raw storytelling footage into finished, branded videos. The challenge was doing this without losing timing precision or user clarity. That required transcription with millisecond-level timing, optional B-roll understanding and selection, structured story hooks, and automated rendering. Because these steps take time, the platform also had to provide clear progress visibility and remain stable during long-running operations such as transcription and rendering.

Solution
Solution

TechMagic focused on reliability, performance, and user confidence. We designed recording and upload flows with clear progress feedback, thumbnail and orientation handling, and browser-specific behavior that prevents silent failures. Video handling was engineered to remain stable across environments, with explicit user guidance when limitations exist. To keep data fresh without overloading the app, we implemented a data strategy that relies on background updates and conditional polling only when required, such as during AI analysis.  We used Next.js hybrid rendering so first-load and public pages prioritize speed, while interactive video and form components rely on client-side behavior. Forms validate at natural interaction points and save intelligently, reducing friction for users and unnecessary requests for the system. URL-based state preserves search, filters, and pagination so navigation feels predictable and shareable.

Services Provided to Loving Work

TechMagic delivered end-to-end product development for the Loving Work ecosystem, with a focus on video reliability, performance, and scalable architecture across three connected applications.

Product development
Architecture and monorepo
Video experience engineering
Performance strategy
Analytics
X10 Studio pipeline delivery
Product development

Product development

Our team built and evolved the Talent App and Employer Platform as a connected marketplace, aligning user journeys and data flows so candidates, employers, and content assets move cleanly across the ecosystem. The delivery included continuous refinement of core flows such as job discovery, applications, video creation, and employer-side hiring operations.

Product development
Architecture and monorepo

Architecture and monorepo

TechMagic engineers implemented a monorepo structure with shared packages to keep logic and UI consistent across applications and reduce duplicated effort as the platform scaled. A shared core layer standardized API communication and data transformations, while shared UI components ensured consistent interaction patterns and accessibility across products.

Architecture and monorepo
Video experience engineering

Video experience engineering

The team designed resilient video recording, playback, and upload flows that work across common device and browser variability. This work covered progress visibility, thumbnail and orientation handling, and predictable edge-case behavior so users always understand what is happening during video creation and submission.

Video experience engineering
Performance strategy

Performance strategy

TechMagic delivered a performance strategy that supports fast first load and responsive interactions in video-heavy and data-intensive flows. The approach combined layered caching with controlled update behavior to keep job, application, and profile data current without unnecessary refresh cycles, especially when users wait for processing results. URL-based state was implemented for search, filters, and pagination to keep navigation predictable and shareable.

Performance strategy
Analytics

Analytics

Our specialists instrumented analytics across key lifecycle events, including onboarding, job discovery, applications, video creation, sharing, AI analysis requests, and error states. Attribution tracking was also implemented to connect job board traffic and marketing sources to user actions, enabling clear visibility into conversion and drop-off points.

Analytics
X10 Studio pipeline delivery

X10 Studio pipeline delivery

TechMagic delivered X10 Studio as an end-to-end AI video production pipeline, covering project creation, timed transcription, optional B-roll analysis, hook generation, and automated composition and rendering. The work also included real-time progress tracking for long-running operations, prompt management with validation, pipeline-stage logging, monitoring, and deployment safeguards to support stable production operations.

X10 Studio pipeline delivery

Core Team

The core team of C-Me consists of professional experts. The founder, Damian Williams, came up with the idea of creating a platform that can address a clear need to enhance the job application and interview preparation processes. Traditional methods lacked comprehensive, real-time feedback, leaving job seekers unprepared and at a disadvantage in the competitive job market.

Damian Williams, a dedicated expert in innovative solutions, collaborated with a competent team of TechMagic professionals to make the idea come true and develop the C-Me platform. We've been working together since 2020, constantly aiming to implement new technology concepts to C-Me and ensure it reshapes the future of hiring.

Core Team

Tech Stack

Loving Work: the talent app

Employer platform

X10 Studio

Frontend

Next.js 15, React 19, TypeScript, Tailwind CSS 4, Radix UI (via shadcn/ui), React Query, Jotai, Zod + React Hook Formnuqs, Video handling, Browser MediaRecorder API, AWS S3 

Tooling

Turborepo (monorepo architecture with shared core and UI packages), Bun for fast dependency management and runtime

Data & infrastructure

Firebase Authentication, Next.js ISR + React Query cache + browser cache, Analytics via PostHog, Google Analytics, and marketing attribution tracking

Frontend

React (SPA architecture), Component-based UI for dashboards, Redux, hiring pipelines and candidate management

Backend & integrations

Dedicated backend APIs for business logic and AI orchestration, Firebase, Algolia, PostHog

AI capabilities

Google Gemini for real-time AI interviews, Threshold-based automation with configurable employer controls

Frontend

Next.js 15, React 19, Tailwind CSS 4, Radix UI, Jotai, React Query, Chat-based interface powered by the Vercel AI SDK

Backend & data

Next.js Server Actions for backend orchestration, Prisma ORM with MongoDB for flexible video project data, Indexed collections optimized for frequently queried video metadata, AWS S3

AI & media processing

Deepgram (Nova-3 model), Google Gemini (Flash and Pro models), OpenAI and Groq APIs, Structured prompt management with versioning and schema validation

Video composition & rendering

Remotion Renderer, H.264 video encoding with AAC audio, Frame-level rendering with real-time progress tracking, Concurrent rendering aligned with available CPU capacity, Server-Sent Events (SSE) for live progress updates

Deployment & operations

Hetzner infrastructure, GitHub Actions for CI/CD, PM2, Caddy, Bun runtime

TechMagic & LovingWork Team

Founder Damian Williams launched Loving Work to address a gap in hiring on both sides of the marketplace. He partnered with TechMagic to bring this vision to life and evolve it into the Loving Work ecosystem. We’ve been working together since 2020, continuously expanding the Loving Work platform and introducing new technology concepts to support end-to-end video-first hiring workflows.

Founder + CEO, CTO

AI Architect, Technical Manager

Developer, UI/UX Designer, Quality Assurance

Customer Engagement, Search Strategy

Videographer, Brand Ambassador

“We put 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗳𝗶𝗿𝘀𝘁 in everything we do, always focusing on their success.”
Andrew Kuzmych
Andrew Kuzmych

Co-founder and CTO

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Results of Our Magic Work

A unified video-first hiring ecosystem
A unified video-first hiring ecosystem

LovingWork now runs as one connected ecosystem that supports candidates, employers, and content workflows across three integrated products.

Stronger candidate experience with lower friction
Stronger candidate experience with lower friction

Candidates can discover jobs and apply faster through guided video creation, reusable video assets, training tools, and AI feedback that supports improvement.

Employer workflows built for speed and clarity
Employer workflows built for speed and clarity

Employers can publish video job posts, manage structured hiring pipelines, and use AI-assisted screening and interviews with transparent outputs and team-friendly review.

Scalable video production through X10 Studio
Scalable video production through X10 Studio

Employers can generate polished, branded videos from raw footage, with clear progress tracking and an iteration flow that supports multiple story variations.

Why Choose TechMagic for AI Projects

Product-first delivery

TechMagic starts with the user journey and business goal, then designs AI around the moments where it adds real value. That means clear entry points, understandable outputs, and a UX that keeps people in control. When automation is involved, the team focuses on transparency, safe defaults, and practical workflows that teams can actually adopt, not demos that look good but fail in production.

Engineering you can rely on

TechMagic engineers build AI systems that hold up under real load, including long-running pipelines such as transcription, analysis, rendering, and background processing. Reliability is treated as part of the feature, with progress visibility, structured error handling, validation of outputs before they are used, and observability that helps teams troubleshoot quickly. The result is predictable performance across environments, especially in media-heavy and high-update applications.

Scalable foundations

TechMagic designs architectures that support growth without losing consistency. Teams use shared patterns for data access and UI, keep logic reusable across products, and reduce duplicated work as ecosystems expand. Performance and measurement are built in early, so products stay fast, maintainable, and easier to evolve as requirements and tooling change.

Why Choose TechMagic 
for AI Projects

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Ross Kurhanskyi
Ross Kurhanskyi

VP of business development

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